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Hopes are high for 2021. Style can also be after a year of sweatpants/anxiously watching the market and faux Zoom backgrounds. Homes are now seen as sanctuaries… Read more “Top 5 Home Décor Trends for 2021”

Once you know how you are targeting potential buyers and what they will be interested in, mention the specific location and how many bedrooms there are. If… Read more “Best Real Estate Copywriting Practices for Writing the Middle of a Listing”

Storytelling is essential for compelling real estate copywriting. Once you have your listing, study its USPs and craft a narrative for a niche. Consider the location, architectural… Read more “Best Real Estate Copywriting Practices for Writing a Listing Opener”

The top five luxury cities in the world are Tuscany, Toronto, Miami, London and Hong Kong. So many movies have been made about the beauty and food… Read more “The Best Real Estate Copywriting for Luxury City Listings”

When it comes to location, do your clients automatically think of chalets, waterfronts or penthouses? Maybe it is all about desert adobes or haciendas, or lush estates… Read more “How to Write about Locations for Your Real Estate Listing”

The best real estate copywriting balances features and benefits. Features are fact-based and cannot be disputed. In contrast, benefits evoke feelings. A state-of-the-art alarm system is a… Read more “How to Highlight the Best Features and Benefits of a Listing with Real Estate Copywriting”

A potential buyer will most likely only look at the lead photo and headline.  Advertising icon David Ogilvy famously said that a headline is 80 percent of… Read more “Best Real Estate Copywriting for a Listing Headline”

Why write better listings? Telling a story with your listings provides the opportunity to engage, build trust and improve your marketing. Being a storyteller is essential because… Read more “Why Write Better Listings?”