Once you know how you are targeting potential buyers and what they will be interested in, mention the specific location and how many bedrooms there are. If I can help it, I do not include the number of bathrooms. Interested buyers need to have an opening question about the property. Asking the number of bathrooms starts the conversation and allows you to hard sell the USP(s). In the middle of the listing, discuss the features and benefits of the home. A dock allows buyers to keep their boat safe with easy access to waterfront living. You can detail the features of the home with or without adjectives. Be careful to avoid adjectives such as sumptuous or tantalizing for views, beautiful for floorplans and fun paired with yard descriptions. These adjectives aren’t a great fit. Whether a listing is fifty words or five hundred (my personal favorite), make sure that you are selling rather than listing the features of a home. It is fine if one feature is left out or you focus primarily on outdoor amenities if the interior is not that exciting. What you can’t do is overpromise. Views are not life-changing and no matter how chic and functional a kitchen is, it will not turn anyone into a chef. Focus on what your target buyer would appreciate in the home and write from there. 

Calls to action

Whether I write the listing or you do, the call to action (CTA) is 100 percent your responsibility. Ask that potential buyers call, visit your website or text. It has been my experience that choosing one form of communication is best. Millennials generally prefer texting and baby boomers like to pick up the phone. However, you know what works best for you. If a call is ideal, list your phone number. Just make sure that the designated communication form will allow you to follow up with leads at your earliest convenience. 

See additional examples when you purchase my ebook on Amazon.