When it comes to location, do your clients automatically think of chalets, waterfronts or penthouses? Maybe it is all about desert adobes or haciendas, or lush estates in the American South. Whichever type of scenery you want to highlight, make it subtle for the best real estate copywriting.  

Your client who is interested in beach listings, does not need to be schooled in why living by the seaside is the best. As an agent you are selling lifestyle first and the home second. Nature is the cherry on top of the real estate listing copywriting. 

Beach

Many luxury buyers will use the home as a residence, vacation destination or rental. Be ready to go into detail about the size of the waterfront, docks and boathouses, and the community.  

Mountains

Lead with views of majestic/stunning ranges and winter sport opportunities. Focus on privacy, stunning views and the ability to see wildlife undisturbed.

Lake 

Lake living is great for buyers who love sports and entertaining. Even if being social and active are not a priority, gorgeous sunsets are the perfect selling point.  

Desert

Appealing to artists and architects alike, the desert has an artistic vibe and draws an international crowd, especially in Palm Springs, California, and Las Vegas, Nevada. The otherworldly landscape offers privacy, an expansive sense of being and design opportunities. 

Southern Estates 

Mansions below the Mason-Dixon Line generally have many historical and design selling points. From battles fought and strong traditions to unique architecture, the South continues to look toward the future while honoring its past. 

Vineyards 

Even in a luxury portfolio, a vineyard is considered prestigious. It is a great investment and leaves a legacy of sophistication. 

Cities 

The top five luxury cities in the world are Tuscany, Toronto, Miami, London and Hong Kong. 

Historic estates

Historic homes blend rich history with – hopefully – modern amenities. 

See additional examples when you purchase my ebook on Amazon.