A potential buyer will most likely only look at the lead photo and headline. Advertising icon David Ogilvy famously said that a headline is 80 percent of any ad. Make sure your lead photo and headline match to give your listing a better chance of spending less time on the market and selling above the list price. The key is to avoid overpromising and keep it simple for effective real estate copywriting.
Strategy:
- Two words are best. Three can be cute and four is pushing it.
Brevity is everything in real estate copywriting. Buyers will want to get the gist of the property in the shortest amount of time. Make a list of adjectives and whittle it down to two words. Three words can be used effectively in the best real estate copywriting, but four is just too many.
- Natural surroundings or a USP can be the top selling point.
Lush Vineyard Estate and Exquisite Skyline. Paint a quick image of where the property is. Make the reader practically drool and pique their interest. What does a luxury ranch look like? The body can go into further detail, but make them curious.
- Think of what the location is famous for.
Texans are very proud of their maverick heritage. Use Lone Star Estate or the Big D Ranch for Dallas to show your familiarity for the area. Maine is the single largest producer of blueberries. Weave that into your headline. Examples include Wild Blueberry Estate or Blueberry Hills.
Examples I have used include:
Southern Charm
Desert Oasis
Award-winning Pool
Beach Views
Tranquil Estate
Seaside Luxury
Texas Living at its Finest
Natural Charm Meets Modern Updates
Exquisite Skyline Views
Casual Elegance
Wine Valley Estate
La Dolce Vita
Timeless Charm
Luxury Retreat
Riverview Ranch
Luxurious Farmhouse
Rustic Masterpiece
Private Luxury Horse Ranch
Tweak these headlines by including the city, type of views or pertinent names. These can include the starchitects, building names, neighborhoods/communities and landmarks.
See additional examples when you purchase my ebook on Amazon.