Why write better listings? Telling a story with your listings provides the opportunity to engage, build trust and improve your marketing. Being a storyteller is essential because everything you do as an agent is marketing. 

From branding to copy and content, every detail matters. Standing out from other agents is a must in this highly competitive industry with the best real estate copywriting. Show how much you care about the details of presentation and communication with well-written copy.

My name is Maureen Castellon. I am a luxury real estate copywriter. With more than 10 years of writing experience, I have created all forms of content for Better Homes and Gardens® Real Estate and boutique agencies that specialize in real estate. My copy has driven over 234,000 views each month for the BHGRE Life blog, a 20 percent email open rate for the BHGRE newsletter and produced a 27 percent increase in engagement on Instagram and Facebook. But my passion lies in writing real estate listings. There is something magical that happens when real estate copywriting expresses the distinct story of a home.