About Me

The Luxury Real Estate Copywriter

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My name is Maureen Castellon, I was the copywriter for Better Homes and Gardens® Real Estate through NM+U Marketing Communications for almost three years, generating copy and content for social media, press releases, the Distinctive Collection magazine, sweepstakes and press kits for trade- and consumer-facing facets. 

My social media copy drove 234,000 views each month for The BHGRE Life blog, a 20 percent email open rate for the BHGRE newsletter and 27 percent increased engagement on Instagram and Facebook.

You can find my ebooks on generating listings and providing cost-effective templates for real estate professionals on Amazon. 


What does that mean for you?

Marketing luxury properties requires knowledge of the market, niche pain points and relevant lifestyle interests/topics. The way to show your clients that you understand their target market is through content and copy that converts to warm leads.

You can find my ebooks on generating listings and providing cost-effective templates for real estate professionals on Amazon. 


Let’s get started breaking your company’s records with real estate copy and content that converts. 


 

Let’s Get Started!