Storytelling is essential for compelling real estate copywriting. Once you have your listing, study its USPs and craft a narrative for a niche. Consider the location, architectural style, size of the property, and the number of bedrooms and extras, such as the garage and updates. Think golf aficionados, nature lovers, entertainers and boaters. Car enthusiasts want to hear how many stalls a garage has. Big families deeply care if their kids will have to share a bathroom. Nature lovers are concerned with knowing how far they can walk on the property without being disturbed and which type of scenery the property provides. City dwellers are interested in which skylines they can drink their morning coffee to. Entertainers want to know if their parties will focus on a pool, patio, fireplace, dining room, yard or garden.  

Examples: 

SARASOTA, FL

Exquisite Details

This custom Todd Johnston-built home in the Founders Club of Sarasota, Florida, offers exquisite details. A columned entryway, large-profile tile floor, coffered ceiling, art niches and a gas fireplace with a beautifully detailed stone surround with lighted built-in shelves are just some of the refined touches that can be found at this three-bedroom estate.

Four-level Home

Natural entertainers and those with a young family will delight in this four-level home in West Harrison, New York. Offering full au pair quarters, two private acres and an in-ground pool, this lakefront estate will make family time more luxurious.

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